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The Icelandic Heart Association (IHA) is a nonprofit institute that was founded in 1964 to battle cardiovascular illness in Iceland. The purpose of IHA is to conduct research into the causes of heart disease, educate the public about prevention of cardiovascular diseases and provide individual risk evaluations.  Over the last 40 years, IHA has conducted large-scale studies of over 30,000 men and women born in Iceland between 1907 and 1935. The research has focused on the multiple causes of disability in old age including heart disease, high blood pressure, and Alzheimer’s. IHA is a recognized leader in the world-wide effort to discover and integrate scientific knowledge in order to enhance the quality of life for both young and old.